FAN FEST mascara campaign

The Fan Fest product editorial background was created using corrugated cardboard (top left image - before retouching). In post, the image was color corrected and warped (bottom right image - after retouching) to resemble the b&w pop art stripes from the campaign. The corrugation was intentionally warped in the same direction of the textured component to feel encompassed in the environment with one fluid motion, dragging your eyes across the image.

The Fan Fest product editorial was conceptualized and designed to sit cohesively with the black and white background used across the campaign, but not detract from it (examples below). This was achieved by taking the pop art stripes, and loosely recreating the same pattern with texture as opposed to color.